It can be concluded that the importance of wine at the dinner table will continue to wane as the population ages, and as LDA Gen Z and Millennials bring their existing habits into their older years.Īlthough there is a fall in the consumption of wine during eating times, there is also a shift to drinking before dinner or at the end of the day. Still wine’s association with food declines with age, with 63% of ‘boomers’ motivated by matching their food to wine falling to 50% for Gen Z, with Millennial’s even lower at just 31%. It is during this key dinner time occasion that wine use is diminishing and this helps to explain the shrinking consumption. There was significant immigration to Wallonia from Spain and Italy from the 1950s onwards, so in this area consumers traditionally were more likely to see wine as a daily drink and normally consumed at mealtimes. The issues for the wine sector are reflected in a deteriorating knowledge of the category with a marked downturn identified between 20.īelgium has a reputation for having a rich brewing heritage but drinking trends and product preferences can differ across each region with Flanders more aligned to the Dutch, Wallonia to the French and Brussels to the international community and Wallonia. It appears Belgians are increasingly seeing wine as offering less value for money but costing more, compared with other alcohol categories. A decade ago, wine accounted for more than a quarter of alcohol volumes in Belgium, but by 2026 is projected to slip to little more than a fifth, despite a brief rally during the pandemic when drinkers switched from beer during the lockdowns.Īlthough the adult population of Belgium has increased since 2017, the number of regular wine drinkers has decreased, with more consumers perceiving wine as being expensive and fewer drinkers now associating drinking wine with pleasure. Despite a brief rally during Covid, wine has been ceding share of the beverage alcohol market in Belgium to other alcohol categories.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |